Signing a Contract

Market Research

Course ID

MRKT RE 1-EL, 2-EL, 3-EL

Continuous Learning Points (CLPs)


Course Length

1, 2, or 3 Days






"Exceeded expectations regarding market research strategies and data." – 2019 participant

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This elective course is a one-, two- or three-day option. This course highlights market research as a collaborative responsibility. Requirements and program managers typically have the lead on researching the technical side of the market. Contracting officers usually govern the business side. Knowledge is largely transmitted through short lectures and discussion sessions. In particular, course participants discern the implications of set-asides and resources during the Market Research activities. Participants examine emerging requirements for documenting the determination and use of small businesses in acquisitions.

Learning Objectives

• Apply regulatory and policy requirements for market research
• Understand the role and value of market research in advance procurement planning
• Perform market surveillance (through early exchanges with industry)
• Use the methods, practices, tools, and technique of market research
• Define the roles of the program manager and contract specialist in market research and the impact on contract administration
• Apply pricing considerations in market research
• Identify all applicable mandatory non-price-related evaluation factors in the FAR
• Understand the role of market research in pricing commercial products
• Realize the impact of market research on responsibility and reasonableness considerations
• Document market research findings and market research reports