BUSINESS MANAGEMENT
  RESEARCH ASSOCIATES, Inc.
  

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Tuition: $581.00
(per student) Please contact BMRA for full-class discounts (15 or more students)

Length: 3 days

BMRA has been approved as an Authorized Provider by the International Association for Continuing Education and Training (IACET), 8405 Greensboro Drive, Suite 800, McLean, VA 22102.
BMRA is authorized by IACET to offer 1.8 CEUs (18 CLPs) for this program.
(Continuing Education Units)

NOTE: At this time, BMRA does not offer open-enrollment classes for individual students. Our specialty is on-site training that meets the needs of your agency at very cost efficient rates. Please use our
Contact Us link
to request a group quotation. You can also send an email to admin@bmra.com.

Market Research

Course Description:

The goal of this course is to develop contracting professionals who are skilled at applying market research data in making sound business decisions. Knowledge is largely transmitted through comprehensive textbooks and short lecture/discussion sessions.

Prerequisites:

None.

Learning Objectives:

The primary objective of this course is to develop skill at collecting and applying market research data. In developing this skill, students should learn the—
• Role of market research in advance procurement planning
• Value of market research
• Market surveillance (through early exchanges with industry)
• Methods and practices of market research
• Roles of the Technical Manager and Contract Specialist in market research
• Tools and techniques of market research
• Pricing considerations in market research
• Role of market research in commercial item determinations
• Market leverage
• Role of market research in pricing commercial products
• Impact of market research on responsibility and reasonableness considerations
• Documentation of market research findings in the form of market research reports
• Requirements of FAR Part 10

Federal Tax ID #: 54-0943738 VA TIN #: 001126566-9 GSA Training Schedule 69: GS-02F-0185N
Copyright 2007 Business Management Research Associates, Inc. All Rights Reserved.
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(North American Industry Classification System (NAICS) Codes: 541611 - Administrative Management and General Management Consulting Services;
611430 - Professional and Management Development Training; 611710 - Educational Support Services)
(Standard Industrial Classification (SIC) Codes: 8299 - SCHOOLS & EDUCATIONAL SERVICES, NEC; 8732 - COMMERCIAL NONPHYSICAL RESEARCH;
8741 - MANAGEMENT SERVICES; 8742 - MANAGEMENT CONSULTING SERVICES)
(Product Service Codes (PSC): U001 - LECTURES FOR TRAINING; U099 - OTHER ED & TRNG SVCS)